We CAN! promote our books

Balancing Visibility and Safety Online (Part 2)

Connie Mann here, waving hello from Central Florida! Thanks so much for stopping by. Today is the second part of last month’s balancing visibility and safety online. It’s a tricky question for authors, but an important one I think we need to consider.

How do we balance being public with being safe?

Last month we talked about how much personal information we share online. (In case you missed it, here is Part 1 of Balancing Visibility and Safety Online)

This time, we’re taking it a step further. When it comes to connecting with readers, to being a “public” figure, how transparent should an author be? How much personal information should we share online? How much of ourselves do we need to reveal?

Balancing Visibility and Safety Online (Part 1)

Connie Mann here, waving hello from Central Florida! Thanks so much for stopping by. Today is part one of a two-part blog on balancing visibility and safety online. It’s a tricky question for authors, but an important one I think we need to consider.

How do we balance being public with being safe?

 When it comes to connecting with readers and being a "public” figure, how much personal information should we share online?

I finally took the Pinterest Plunge: tips

  

Cheri Cowell here.

I've been a lurker for several months. There were several reasons for my reluctance 1. I didn't want to spend time on a fad that would fade, 2. I couldn't see adding one more social media need-to on my list of must-dos, and 3. I just didn't get it. I didn't see how I'd use Pinterest and how the time invested would offer a worthy return. But, after several months of reading the stats (Pinterest looks like it is here to stay and its power as a good return on one's investment is now proven), I finally decided to take the plunge. Here is what I found.

Social Media Stats: Why Authors Should Join the Bandwaggon

 
From Cheri Cowell's desk:

In preparing for a weekend retreat I'm hosting on Marketing for writers I came across these social media stats. If you need a push to join the social media bandwaggon, perhaps these social media stats will help you decide to jump on board.

Preparing a Media Campaign ~ The Little Engine that Could

Greetings from contemporary fiction author, Deborah Vogts.We all know the story of the little engine who didn't think he could make it up the giant hill. That's sometimes how I felt this past year when I considered everything involved in marketing my debut book release with Zondervan.

This month I want to go over the basics for preparing a media campaign. Again, while some publishing houses may take care of this for you, it's always good to combine your efforts as a team, even brainstorming ideas if possible.

 

This month I want to go over the basics for preparing a media campaign. Again, while some publishing houses may take care of this for you, it's always good to combine your efforts as a team, even brainstorming ideas if possible.

 

Co-Marketing-final segment

Aloha from Karen,

    I hope you all  had a great Thanksgiving. I took the week off.Yesterday (my normal to blog) I traveled to New York City to meet with some friends I met via a social network (rolemommies) and to be a guest on the Martha Stewart Show (Yes, I was able to give her a copy of one of my inspirational craft books for tween girls). A fun day and I really want to get to know the gals I met yesterday. I believe I did well by investing some time in getting to know others and seeing the Martha Stewart show (since i do write craft books).

    Now lets get back to what the Word Weavers have done with co-marketing their book,

    A Scrapbook of Christmas Firsts. These six women have incorporated many different marketing stratergies in  mrketing the book. They have utilized media, socail netowkrs, the Internet,speaking, and blogs. That's a lot to do and much easier to do as a team than as one person.

Follow up Interview/Group Marketing

Aloha from Karen,

            I returned last night from two TV interviews and speaking as well as a side trip to visit grandchildren. I ended up with a second show when the station had a cancellation.I had sent more ideas than could be done in one show to let them know I could do more topics in the future.

  A few months ago I interviewed a group of women who co-authored a book and

  had great marketing plans. The group is called Word Quilters and the book is A

  Scrapbook of Christmas Firsts. Let's find out how the promotion is coming since

  the book's release in September.

 

Using time wisely with Press releases

 

Aloha from Karen,

                                    I took a few minutes to create a press release recently and already have interviews set up from it. I will need to invest some time in follow up calls to garner more interviews, but that usually pays off for me. Let’s chat about creating and using a press release.

I'm not a professional at writing press releases. I've read and studied several and then wrote this one:

 

PR interview part 2 (Jan Coates)

Aloha from Karen,
Today we'll hear more from Jan Coates who has an extensive bckground in marketing.

Interview with a PR pro: Jan Coates

Aloha from Karen

      

My friend  Jn Coates (a very special lady) will share with us today and next week. Jan has a background in marketing and sales. She is also an author  and speaker, so she knows PR from both the marketing side and the author's perspective. She wrote to reach out to hurting women overcoming abuse and understands that our hearts want to reach the hurting, but reality means we must market to help them find us. Check out my blog of Sept 30th for a chance to win a $200 gift basket and book.Click to find out how to enter the drawing

Welcome Jan!