So much of what we write here deals with a book once it's in print. But what if the essential part of marketing started when we first sat at the computer? In order to market well, we must write well. We must write books full of passion and heart. Halfhearted prose, regurgitated platitudes, writing that sags--none of these help sell a book. So why not start now, by writing that sings?
A trend I've seen in writers is to just fill in a schedule with writing, not taking into mind passion. I picked up a book yesterday that I promptly put down. The prose was nice, but the book stagnated, even in the first chapter. I could feel the impassion. I wonder if the author just filled a slot. In my busyness and eagerness to really establish my name in Christian publishing, I've been tempted (and flattered) when houses approach me (This happens RARELY, but sometimes it does) to do a them-tailored project. I usually say no because I'm not passionate about the topic.
Perhaps these questions are in order:
1. Do I feel God wooing me to this project?
2. Will this project further my career?
3. Will I be proud to display this project?
4. Will I be thankful I wrote this book?
Of course, there are times when you simply do something because of economic, marketing, or publicity reasons. I'm not saying we should all become primadonnas who shun work "beneath us." But when undertaking something big like a book, I'm advocating passion. It comes through (or not), folks. I for one do not want to contribute to more passionless prose.
Mary E. DeMuth
www.relevantblog.blogspot.com, www.relevantprose.com, www.pioneerparenting.blogspot.com
Amen and amen!
Thanks, Mary.
Posted by: Susie Larson | April 15, 2007 at 03:21 PM