We CAN! promote our books

Anaylze the Effectiveness of Your Promotional Efforts

Jill Elizabeth Nelson here, hosting DiAnn Mills, versatile and award-winning author. DiAnn has volunteered to talk to us today about the vital topic of analyzing the effectiveness of our marketing efforts.

Welcome to the CAN blog, DiAnn. I’m excited to glean from your wisdom.

Discover the Marketing That is Right For You

Jill Elizabeth Nelson here, welcoming award-winning author Stephanie Grace Whitson to a guest interview this week. As a successful, multi-published writer, she has a slant on promotion and marketing that may help us to determine what and how much marketing is right for us. Thanks, Stephanie, for sharing your insights.

Marketing Across the Pond

Jill Elizabeth Nelson here, excited to host British author Veronica Heley. Veronica has published 60 books so far, including mysteries, historical fiction, and children’s books. She’s here on CAN to talk to us about marketing “across the pond,” particularly the methods she uses to get speaking engagements at churches, which should have universal application.

Welcome to the CAN blog, Veronica. I can hardly wait to absorb the wisdom of your experience.

Wise Use of Branding and Taglines

Jill Elizabeth Nelson here, hosting Lyn Cote, author of numerous romance novels. In browsing her web site, http://www.booksbylyncote.com, I noticed a catchy phrase in her banner, “Strong Women, Brave Stories.” This captures the flavor of Lyn’s books in a pithy nugget, so I’ve asked Lyn to talk to CAN blog readers about establishing a brand and coming up with a tagline that tells readers in a nutshell who you are as a writer and what they can expect from your books.

Welcome to the CAN blog, Lyn. I look forward to learning from you. 

Tying Novel Research to Marketing

 

Jill Elizabeth Nelson here, welcoming Rachel Hauck to a guest interview here on the CAN blog. She has words of wisdom for us on ingenious ways to tie the research that went into our books to our marketing efforts. What a wonderful means to get extra mileage out of the time and effort spent on research!

Q:  Rachel, tell us first what you write and where your books have been set.

Marketing Science Fiction and Fantasy, Part II

Jill Elizabeth Nelson here. Science fiction and fantasy have a distinct marketing niche. Understanding how and where to reach out to prospective readers is essential in marketing these books. Jeff Gerke, founder of Marcher Lord Press, publisher of Christian speculative fiction, has been enlightening us on how to go about this.

Welcome once again to the CAN blog, Jeff. Shall we get back to our interview?

Marketing Science Fiction and Fantasy

Some book genres have unique characteristics and niche audiences that require different kinds of promotion. Science fiction and fantasy number among those. Jill Elizabeth Nelson here, hosting Jeff Gerke, founder of Marcher Lord Press, the self-avowed “premier publisher of Christian speculative fiction.” This is the first in a two-part post on marketing speculative fiction.

Welcome to the CAN blog, Jeff. As the author of a set of as-yet-unplaced fantasy novels, I’m eager to hear what my strategies and challenges might be on that day when those books find a publishing home.

Engage the Sales Team!

One of the key things writers can do to boost sales figures is develop rapport and enthusiasm with the sales team from their publishing houses. Jill Elizabeth Nelson here, hosting bestselling novelist DiAnn Mills. She has veteran wisdom to share about attracting positive attention from these key people.

Welcome to the CAN blog, DiAnn. I’m eager for your advice myself.

What About On-Line Social Networking? Part II

Jill Elizabeth Nelson here. Did you miss me last week? Life redirected my good intentions to post a reference list of social networking sites for you last week. I'll take care of that today.

What About On-Line Social Networking?

Jill Elizabeth Nelson here to help you explore the pros, cons, and possibilities of marketing through on-line social networks. A mind-boggling array of social network sites exist on the Internet, and if we want to protect our writing time from being gobbled up by them, we need to make wise choices about where and how to become involved. Some writers find it not worth their time to join any, but for many of us, social network sites can be fertile ground to cultivate readership.