Top 10 Marketing Tips from Jen Abbas

Jen Abbas is author of "Generation Ex: Adult Children of Divorce and the Healing of our Pain," as well as a former marketing expert at Zondervan. Here are her top 10 marketing tips, taken from my book "The Making of a Christian Bestseller."
1. Create a blog and post daily or at least weekly.
2. Maintain a website and update it frequently.
3. Develop professional postcards and business cards and always have them with you to distribute.
4. Ask yourself daily what one thing can you do to promote your book, and do it.
5. Look for opportunities to establish yourself as an expert on your topic, via website, interviews, speaking.
6. Make friends with retailers and librarians.
7. Be generous with influencers. A free book to someone who can tell 10 people is a great investment.
8. Develop creative promotions through your website and/or blog, such as contests with your book as prize.
9. Make a list of topics related to your book, and pitch articles based on each one to magazines, newspapers, ezines, etc.
10. Cultivate a supportive prayer team.