Kathi Macias here, posing with fellow CANner Tricia Goyer during the recent combination speaking/pleasure trip my husband and I took to Tricia's beautiful hometown of Kalispell, MT. (The picture was taken in front of "Famous Dave's," which has some of the best barbecue on the planet!)
Almost immediately after returning from the Montana trip, I shifted into high gear to complete a project I've been working on for a while--and it is now live on various sites and can be accessed via the YouTube link on the homepage of my website (www.kathimacias.com), as well as directly on YouTube, GodTube, Shoutlife, etc. Interested? Check it out...and let's talk about what makes it such a unique and powerful marketing tool.
I only recently heard about "book trailers," but I must admit, I liked the idea the minute I saw the first one and began planning one for my new book, BEYOND ME: LIVING A YOU-FIRST LIFE IN A ME-FIRST WORLD. However, it was something that happened when I spoke at a women's retreat in March that sparked the idea for a unique element that would make it more than just another book trailer.
While at the retreat, the worship leader, Shelly Morin, introduced a song she had written to go with my topic--"Beyond Me." Though the song was still rough at the time, Shelly continued to polish it until it was done. Last week she and her band had the song professionally recorded, and it was then used as the music for my book trailer. Talk about branding! And, of course, the book/music/video/trailer will be playing in the publisher's booth at ICRS, our plan being that people will begin humming the beautiful song and immediately relate it to the book and go order a copy (or two or three).
Now I realize everyone can't go out and have a song written specifically for the release of every book (I'm really stumped on what we're going to come up with for the next book, which is titled "How Can I Run a Tight Ship when I'm Surrounded by Loose Cannons?"), but a book trailer not only has marketing potential but it also has options and possibilities. Get creative with the background music and the way the slides are presented. Put yourself in the viewing/listening shows of your potential readers and ask yourself what tugs at your heartstrings and makes you want to buy a book--then incorporate it into your own book trailer.
Overall, this is a very effective marketing tool with far-reaching possibilities--and it can be done on a reasonable budget (unlike some other forms of advertising). I strongly encourage you to give it a try--and then drop me a line and let me know how it turns out!