Good Monday morning from Gail Gaymer Martin at www.gailmartin.com For the past two weeks, I’ve been talking about ways to create book buzz and I’ve been talking about an article written by Sandra Beckwith called, "Five Ways to Promote Fiction." Last week, I mentioned connecting with organizations that might have an interest in your story line, such as: hotel management or an advertising executive. These organizations have trade magazines and newsletters, and in local newspapers where this type of organization is prevalent. Today, let’s look at another method of creating book buzz.
While organizations are one way to connect, narrow the margin and look at specific careers. Is your hero a disk jockey? Is your heroine a veterinarian or a fashion model? How about a nurse? Most career groups have regional and trade magazines that you can contact. Did you use a specific hospital to gather your information, a hospital perhaps that’s mentioned in your book. Try contacting the hospital’s newsletter editor to get a some buzz going there.
Not only getting interviews and articles from the trade magazines, but use your blog or contact the blog owner that focus on these careers and offer to send them a blurb on your book. Make sure the blurb is catchy, and let them know that you are presenting a unique look at the life of a nurse or a nurse’s assistant. If you can’t write a good article, find someone who can. You can find most anything on the Internet and I’m certain you can locate a "how to write a catchy press release" on an Internet website.
A book with a career focus needs more than someone going to work. Your marketing audience will want to read about the "behind the scenes" issues and process that is faced by those actually working in that field. Bring the idiosyncrasies of the job to life with humor or drama, and you will arouse great interest in your book to create more buzz. For every person who enjoys your book, the word will spread a hundred-fold.
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