More about Book Buzzzzz

Hi from Gail Gaymer Martin, back from Dallas.  www.gailmartin.com

Book Buzz is affected on a broader scope when we can connect our novels with topics that interests people. When we captures readers interest with something more than reading a good book, it opens doors for media attention—radio and TV shows, magazines, newspapers, speaking events as well as greater Internet buzz. The connection can come from a book focused on historical event, a social issues, health issue, a hobby or profession. So how does this work?

First let’s look at historical events—if you’re novel is set during WWII, for example, connections can be made with historical buffs, Veterans associations, historical organizations, and magazines that write about these topics.

Social issues as divorce, unfaithfulness, alcoholism, rape, suicide and other social problems can attract readers, but our research on this topic can result in an article for a magazines that would be of interest to those who are affected by the problem. It can also draw people to your fictional approach to the same issue. Use your research for more than your novel.

Health issues can create good book buzz. If your book deals with a cancer patient and you’ve provided a strong well-research story that presents realistic situations that gives hope and strength to patients and their families, then contact health magazines, programs that deal with this kind of issue such as: Gilda’s Club, and other cancer organizations. Even health magazines can be contacted about your book so you can show them how the story can serve people. Offer to donate two percent of your income from the book to a cancer organizations. This can work for any type illness or health issue such as Alzheimers, Multiple Sclerosis, Heart disease, or Crib death. My novel that dealt with Downs Syndrome touched many hearts and is being re-released next year.

Hobbies and professions can draw interest to professional organizations and magazines that deal with these topics. Think of Debbie Macomber’s buzz created by her books on knitting. She has used this book successfully to encourage others to provided knitted items to the military, but has also brought great joy to those who love knitting. Hobbies such as surfing, sailing, mountain climbing, dog training, and on and on, can draw readers who love those hobbies. Ads in their magazines can create a buzz, but articles about your book and your research is even better.

Let your imagination be your guide. Don’t limit how you can use the subject of your book to create book buzz, Not only will it help sell your novel but the book can also touch someone’s life and make a difference.