This is Camy Tang, the loud Asian chick, talking about an alternative way to see if you even want to start an author marketing blog.
I found this excellent post on ProBlogger about how starting with a personal blog before jumping into an author blog for marketing might be a good starting point.
As Tricia Goyer mentioned earlier this week, blogging isn’t for everyone and you shouldn’t feel pressured to blog if you don’t enjoy it.
A good way to figure out if you enjoy blogging or can invest the time in an author marketing blog is to start a personal blog. Even if you have only 2 readers a week (your spouse and your dog), a personal blog forces you to blog regularly and to see if you can (1) keep up with it, (2) enjoy doing it, and (3) get used to the software/format.
With a personal blog, all the “rules” of what to post in an author marketing blogs don’t apply. Write about anything you want. The purpose of the personal blog is not to attract readers, but to test drive the blogging platform for yourself.
You should try to strive for in a personal blog is to post regularly. Try to post as often as you think you’d post on an author marketing blog. That way you can see if you can keep up with it, and enjoy doing it.
Also, try to keep with the other pieces of advice I’ve given about choosing your blog host and posting format. If you eventually decide on an author marketing blog, you’ll have already gotten used to these blogging techniques.
However, the sky’s the limit on content. You can post about your crappy day at the office or your kids’ bout with stomach flu or your cat’s problem with spraying.
Update: Kelli Standish made an excellent point that in reality, people can google you years later to find out that you confessed to dropping your hamster or burning your roast. It might be a good idea to set up your personal blog anonymously or under a pen name. You will still get all the benefits of getting into the rhythm of blogging, but without the violation to your privacy.
Eventually, your blogging topics will probably change, especially if you find you like blogging and want to start an author marketing blog. But a personal blog is a good stepping stone to decide if you want to take that route or not.
And don’t feel bad if it’s not your cup of tea. Blogging isn’t for everyone, and there are tons of other great methods for marketing, as seen on the other blog posts from my fellow CAN marketing bloggers!
Camy Tang is the loud Asian chick who writes loud Asian chick-lit. Her debut novel releases September 2007, and she runs the Story Sensei critique service. In her blog, she gives away books and ponders frivolous things like dumb dogs (namely, hers), coffee-geek husbands (absolutely no resemblance to her own...), the writing journey, Asiana, and anything else that comes to mind.